Design for the Arts  
  Design for the Arts  
 

BRAND CONTROL
GREAT BRANDS

Rule

Design for the Arts

NEWS

Hand Papermaking


Karen is honored to accept the freelance position of lead magazine designer for Hand Papermaking, a collectable and globally-acclaimed journal.

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3 Best Practices for Creating Great Brands

Design for the Arts
Honesty & Transparency

Believe in the vision of your company and communicate with your audience, rather than sell. Start conversations, educate, and be accessible.

Design for the Arts
Consistency

Create a cohesive look and keep message and style consistent throughout materials. Cohesive brands build trust with products and services.

Design for the Arts
Keep It Clean

By "keep it clean" we mean "don't clutter." Your audience doesn’t need to know everything about your business in one marketing piece. To create the most impact, keep the message simple and clear; the visuals should do the same.