A Review of Active Brand Materials
Brand Evaluation
Brand Control
Discovery & Assessment of the Total Brand
How It Helps
Review Visuals & Primary Messaging
Locate Inconsistencies
Discover Unclear Messaging
Reveal Improvements for User Experience
Stay Aligned with Vision & Intentions
This initiative consists of a comprehensive and detail-focused review of style, color, fonts, typography, paper, design, and messaging across all existing brand materials or products. It may include website design and user experience audit. I provide best-practice recommendations for bringing more cohesion to existing, growing, or transforming brands. We may also review approaches for connecting with new or existing communities. A Brand Control initiative typically pairs with design initiatives and messaging adjustment in existing print or online materials, and may also include printer recommendations and print vendor quote acquisition.
Who Is It For
New Clients
Existing Businesses
Time Commitment
Varies by Project